Ideology: sets of beliefs, values, ideas that shape how someone views the world. (-isms) Feminism, communism, conservatism.


Common Topic: specific procedures/sets of questions for generating arguments (heuristics)


Common Place: often unstated ideas, statements that help to shape an ideology (underlying parts of an ideology) patriotism, loyalty, "god" leads nation

Ideologic: arguments that are made by by stringing together commonplaces (wall street vs. main street)

"Keep Austin Weird"
1. Ideal city is a weird city.
2. A weird city has lots of different shops, ideas, cultures.
3. Not weird is boring.
4. Austin is a weird city.
5. "Box Stores" are not weird.
6. Govt. should keep "Box Stores" out.

"Guns Don't Kill People"
1. Guns are not murder weapons.
2. People make the weapons dangerous.
3. People's choices end lives.
4. People choose to disobey laws.
5. Government needs to protect the community.
6. Government needs to crack down on people that disobey laws, not guns.